The 100 Most Creative People in Business 2012
Welcome to our annual celebration of business innovators who dare to think differently. They're the ones taking risks and discovering surprising new solutions to old problems. This year, they tell you exactly how they do what they do. Click on their names in the list below to find advice and read about their career milestones. Or for tips on a set of creative skills, browse the tool box to the right.
- 01
MA JUN
Director, Institute of Public and Environmental Affairs
- 02
REBECCA VAN DYCK
Head of Consumer Marketing, Facebook
- 03
ADAM BROTMAN
Chief Digital Officer, Starbucks
- 04
RON JOHNSON
CEO, JCPenney
- 05
CEELO GREEN
Entertainer
- 06
LESLIE BERLAND
SVP, Digital Partnerships and Development, American Express
- 07
STEFAN OLANDER
VP, Digital Sport, Nike
- 08
BEN HOROWITZ
Cofounder, Andreessen Horowitz
- 09
GARET HIL
Founder, National Kidney Registry
- 10
MAELLE GAVET
CEO, Ozon Holdings
- 11
JEREMY HEIMANS
Founder, Purpose
- 12
ROSARIO DAWSON & MARIA TERESA KUMAR
Founders, Voto Latino
- 13
MARCI HARRIS
Founder, Popvox
- 14
STEVEN ZEITELS
Director, MGH's Center for Laryngeal Surgery and Voice Rehabilitation
- 15
ROY PRICE
Director, Amazon Studios
- 16
LAURA MATHER
Cofounder, Chief Strategy Officer, Silver Tail Systems
- 17
JESSICA ALBA
Cofounder, The Honest Company
- 18
MICHAEL KARNJANAPRAKORN
Founder, Skillshare
- 19
ANKA MULDER
President, OpenCourseWare Consortium
- 20
STEVE LEE
Product Management Director, Google [X]
- 21
CLAIRE DIAZ-ORTIZ
Manager of Social Innovation, Twitter
- 22
MATTHEW SCHMIDT
Assistant Professor, Political Science, School of Advanced Military Studies
- 23
SARAH ROBB O'HAGAN
President, Gatorade
- 24
MIRIAH MEYER
Computer Scientist, University of Utah
- 25
JANET IWASA
Molecular Animator, Harvard University
- 26
NINA TANDON
Research Scientist, Columbia University
- 27
ANDREW YANG
Founder, Venture For America
- 28
WES ANDERSON
Director, Moonrise Kingdom
- 29
BEN SMITH
Editor, BuzzFeed
- 30
LEILA TAKAYAMA
Research Scientist, Willow Garage
- 31
KIN YING LEE
Head Designer, Madewell
- 32
MARVIN AMMORI
Lawyer, The Ammori Group
- 33
KEN PARKS
Chief Content Officer, Spotify
- 34
DIÉBÉDO FRANCIS KÉRÉ
Architect, Kéré Architecture
- 35
JEFF CHARNEY
CMO, Progressive Insurance
- 36
BJÖRK
Musician
- 37
ABANTI SANKARANARAYANAN
Deputy Managing Director for India, Diageo
- 38
YAEL COHEN
Founder, Fuck Cancer
- 39
TIM SCHAFER
Founder, Double Fine Productions
- 40
ANDREW WILSON
Executive Vice President, EA Sports
- 41
CHELSEA HOWE
Director of Design, SuperBetter Labs
- 42
LEAH BUSQUE
Founder, TaskRabbit
- 43
JIMMY SMITH
Chairman, CEO, Chief Creative Officer, Amusement Park Entertainment
- 44
DEBORAH BORDA
CEO, Los Angeles Philharmonic
- 45
BRUKTAWIT TIGABU
Founder and Director, Whiz Kids Workshop
- 46
ROSS MARTIN
Executive VP, MTV Scratch
- 47
MASASHI KAWAMURA
Cofounder, Creative Director, Party
- 48
LOURENÇO BUSTANI
Founder, CEO, Mandalah
- 49
NEIL DEGRASSE TYSON
Host, PBS's "Cosmos" and Radio Show "StarTalk"
- 50
BRADFORD SHELLHAMMER
Cofounder, Chief Creative Officer, Fab
- 51
MARIA POPOVA
Editor, BrainPickings.org
- 52
EDDIE OPARA
Partner, Pentagram
- 53
ANAND RAJARAMAN & VENKY HARINARAYAN
Coheads, WalmartLabs
- 54
FLAVIO PRIPAS & RENATO STEINBERG
Cofounders, Fashion.me
- 55
THOMAS TULL
Founder, Chairman, CEO, Legendary Entertainment
- 56
RACHAEL CHONG
Founder, CEO, Catchafire
- 57
CYRUS MASSOUMI
Cofounder, CEO, ZocDoc
- 58
T.J. MILLER
Actor, Comedian
- 59
JULIE KLAUSNER
Comedy Writer
- 60
STEVE PORTER
Viral Video Producer
- 61
ROBIN GUENTHER
Principal, Perkins + Will
- 62
RON J. WILLIAMS
CEO, Cofounder, Knodes
- 63
SHARA SENDEROFF
Cofounder, CEO, Intern Sushi
- 64
TONY HAILE
CEO, Chartbeat
- 65
OLAJIDE WILLIAMS
Founder, President, Hip Hop Public Health
- 66
DANNY TRINH
Designer, Path
- 67
LEE LINDEN
Cofounder, CEO, Karma
- 68
ANDREW HSU
Founder, Airy Labs
- 69
NADINE CHAHINE
Type Designer, Linotype, Monotype Imaging
- 70
REN NG
Founder, CEO, Lytro
- 71
GLENN RINK
Founder, AbTech Industries
- 72
JARED LETO
Entrepreneur/Musician
- 73
HANNAH CHOI GRANADE
President, Advantix Systems U.S.A.
- 74
SHAQUILLE O'NEAL
Analyst, NBA on TNT/NBATV
- 75
ETHAN MARCOTTE
Freelance Web Designer
- 76
MIKE SIMONIAN & MAAIKE EVERS
Designers, Mike and Maaike
- 77
ALEX RAINERT
Head of Product, Foursquare
- 78
ASLAUG MAGNUSDOTTIR
Cofounder, CEO, Moda Operandi
- 79
RICK BARRACK
Chief Creative Officer, CBX
- 80
RACHEL SHECHTMAN
Founder, Story
- 81
JEFF FONG
Design Lead for Windows Phone, Microsoft
- 82
CINDY AU
Community Director, Kickstarter
- 83
CHRIS MILK
Director/Artist
- 84
ELVIS CHAU
Executive Creative Director, JWT Shanghai
- 85
GREG GUNN
Entrepreneur in Residence, City Light Capital
- 86
SAM MOGANNAM
Owner, Bi-Rite Market
- 87
AZIZ ANSARI
Comedian, Actor
- 88
RUFUS GRISCOM
Cofounder, General Manager, Babble Media
- 89
VIVI ZIGLER
President, Digital Entertainment, NBCUniversal
- 90
MARCUS SAMUELSSON
Chef, Owner, Red Rooster
- 91
KIBWE TAVARES
Cofounder, Factory Fifteen
- 92
NEIL BLUMENTHAL
Cofounder, Warby Parker
- 93
PAMELA LOVE
Founder, Pamela Love N.Y.C.
- 94
JERRI CHOU
Founder, The Feast Social Innovation Conference
- 95
CARRIE BROWNSTEIN
Writer, Actor, Portlandia
- 96
TAL DEHTIAR
Founder, Oliberte Footwear
- 97
CARLA SCHMITZBERGER
President, Havaianas
- 98
EDWIN NEO
Founding Partner, Ed Et Al Shoemakers
- 99
CELESTINE MADDY
Founder, Wilder
- 100
SALLY GRIMES
Global Vice President, Sharpie
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